A Pittsburgh Intellectual Property Hall of Fame: Trade Secrets

Included: commercial products and processes that rely significantly on secret information for their commercial value.

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“Hey Kid, Catch!”: this television commercial for The Coca-Cola Co., starring Joe Greene of the Pittsburgh Steelers (1979).

McDonald’s Corporation‘s “Big Mac,” featuring “special sauce,” was developed by a McDonald’s franchise owner in Pittsburgh (1967).

Last edited: 6 June 2020